Yahoo! LocalとYahoo! Yellow Pagesの違い

Yahoo! LocalとYahoo! Yellow Pagesの違い

大手検索エンジンがいずれもローカル検索（地域情報検索）やイエローページ検索を導入している米国。ところでイエローページ検索とローカル検索の違いはどこにあるのか。それについてOvertureRep（米Overtureの人間と推定される）が解説をしている。

『Yahoo! Yellow Pages』、『Yahoo! Local』、『Overture Local Match』の３つ。Overture Local Match は商品なのでともかく、残りの２つは確かにわかりにくいですね。

Yahoo! Yellow Pages consists of a comprehensive database of listings licensed from InfoUSA plus a section of paid listings in the Sponsored Businesses section. The Sponsored Businesses section consists of paid listings from our reseller partners, self-service, and Overture. The Overture products are geographically targeted Local Match and Precision Match listings.

Yahoo! Local also includes a comprehensive database of listings licensed from InfoUSA, several other data sources, and web content. Yahoo! Local also has a sponsored business section which solely consists of geographically targeted Overture Local Match and Precision Match listings.

Overture Local Match is a product for advertisers that have a physical storefront or service a specific geographic region. Advertisers provide a description and details about their business and do not need a website to participate. The advertiser chooses the relevant keywords and defines the geographic region to target their listing.

(OvertureRep, Local Match & Yellow Pages, Yahoo Search, WebmasterWorld.com)

また、Yahoo! Local のヘルプには次のように記載が。

Yahoo! Local brings together the best of Yahoo! Yellow Pages, Yahoo! Maps, and Yahoo! Search. Like Yellow Pages, Yahoo! Local provides fast general information like the name, phone number, and address of businesses and services. But Yahoo! Local also helps you find all the things related to what you're trying to do. So, you can see the name and number of the local bookstore, the public transportation near it, the ATMs close by, and the museum you can check out along the way. Yahoo! Local also lets you refine your search, review and rate local services, and read editorial reviews to help you find exactly what you're looking for.
(How is Yahoo! Local different from Yahoo! Yellow Pages? )

Yahoo! Local
http://local.yahoo.com/

Yahoo! Yellow Pages
http://yp.yahoo.com/