2005年01月31日
Measuring Online Advertising's Effectiveness: Deciphering the Bottom Line for Web Site Ads, Paid Search, and E-Mail
Even though Internet advertising advocates have long labeled it the most accountable of all ad media, that claim used to be more hype than truth. However, methods and technologies now in place are making the measurement of online ad effectiveness an everyday reality, available to any marketer. Are you using them to increase your ad efficiencies? (eMarketer)
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